What's the Major Cause of Weight Loss Failure?

It's Confusion

Even with all the competing weight loss plans and methods, people simply don't know what to do to succeed. HOW is that possible, surely these methods, the endless number of them, must work? No, they really don't because at the base of it, they're just plans They don't teach you HOW your body works; they don't provide a roadmap

I'm Going to Teach You How Your Body Works

So You Can Permanently Succeed With Weight Loss and Control

Look, I'm no different than anyone else. I grew up in 1950's America and I got fat in 1950's America. I was so embarrassed by being fat and getting stretch marks across my chest muscle's skin that I never took my T-shirt off when I was a lifeguard.

I spent decades trying to solve the issue of what to do about controlling my body.

I even suffered through the process of getting a PhD in physiology and biochemistry at the Temple University School of Medicine in Philadelphia.

There really weren't any answers there, but what I learned gave me the power to put the answers together. I researched endlessly and I learned all the intracies, all the steps.

There really was no textbook of weight loss. Sure, there're plenty of books but none ever summed it all up, put in all the steps, it was just piece meal.

There are, of course, all the books and programs in what I call the "Marketplace." But, that's marketing -- an attempt to get their hand in your wallet. They don't care if you succeed, it'll just be more money for them when you fail.

Has Anyone Ever Taught You How Weight Loss Actually Works?

The answer is NO, or you wouldn't be overweight. If you knew HOW to do it, then you'd only be fat if you didn't do what you had to do. If that's the case, then you shoulder the responsibility.

I ask people all the time, "How does weight control work, what are the rules you need to know?"

It's very interesting that no one has ever been able to answer the question correctly.

Oh, they come up with all kinds of answers but they're never correct.

There's Only One Way to Lose Weight

WOW!

What do I mean by that? You mean to say the answer is simple?

"You mean it's not complicated, not some overwhelming, complex set of problems that I have to deal with?"

As I described on this site's home page, there's only ONE way to lose and control weight and that's to balance the calories you eat with the calories you burn.

But Weight Watchers says not to pay attention to calories and Nutri-System says to use the "scientific" Glycemic Index and eat the "good carbs" and stay away from the "bad carbs." And someone else says to do this and that -- blah, blah, blah.

It's not true.

Well, you just learned something about all these plans and you just learned about all the other plans that are out there too. It's all hogwash. If they don't talk about calories as the only way to lose weight, then they're wrong.

If you follow plans and don't learn HOW to do it, you'll never succeed.

It's all about controlling calories. That's it -- Nature's Law, the Law of Thermodynamics.

Guys, this is not my idea, it's your body's IDEA. I'm not making this up.

Think about it. There are Laws in Nature, like gravity. You jump up in the air and you'll come down. How many times out of a 100?

100.

Why You Continue to Get Snookered

Since you don't know HOW to lose and control your weight, the marketers continue to feed on your lack of knowledge. Unfortunately, you're not armed with the knowledge-base needed to weed through the claims

Lets look at some of the leading Internet ads:

• Top 5 Weight Loss Pills (the pills don't work)
• Lose 30 Pounds in 30 Days (how could anyone fall for that?)
• Quick Weight Loss (the quickest way is to eat nothing, can't go any faster than that)
• Lose Weight Fast Now (and I'll teach you how to fly)
• 30 Pounds in 3 Weeks -- No Diet (the only way this might happen is if you starve yourself and even if you do, you won't lose weight that fast, it's not possible)

This is just a portion of the nonsense you hear about weight loss.

Now, if you go the medical route (they know it's about calories), they'll try to convince you to go low-fat. But, that won't work either. In my books, I'll teach you the basics you need to know to get around all of this misinformation.

Lets Review the Flow Chart of Weight Loss

I've taught you the FACTS about Calorie Balance. I've taught you that there's only ONE WAY to lose weight. No one is different, NO ONE is ABOVE the LAW.

Now, that being said, there are many things that get in your way in following the LAW.

They're what you need to know to win.

For example, look at the Diet Composition block. See how it leads to different diet choices?

I can tell you without reservation the best choice is low-carbohydrate. I'll give you more details on another page. But, the chart represents the things you need to understand to be successful at weight loss.

Look at Some of the Amazing Facts I'm Going to Teach You in My Books

The Energy Balance Equation: the most important issue you need to know Understanding Metabolic Rate and How It Can't Be Changed (selling you on the idea that you can change your metabolic rate is one of the main scams used today)

• How Weight Loss Affects Body Composition (this section teaches how to optimize fat loss and minimize muscle loss)
• The Effect of Dieting on Metabolism
• How to Use Biology Rather Than Willpower to Beat the Odds Against You
• What Adjustments You Have to Make While You're Losing Weight
• The Power of Eating the Right Type of Food
• Carbohydrate-to-Fat Conversion
• Why Low-Fat Diets Don't Work
• The Complete Scoop on the Low-Carb Diet and How You Can Use It to Your Advantage
• Why the Atkins's Low-Carb Diet is Fatally Flawed
• Dietary Control of Appetite and Hunger
• How the Body "Burns" Food Calories
• The Cholesterol Myths
• The Importance of Physical Activity
• Description of the Exercise Prescription
• How Much Physical Activity Do We Need to Lose Weight and Maintain the Loss
• Putting the Program Together and Dr. Ellis's 100/100 Plan
• The Science Underlying Dr. Ellis's Weight Loss Program
• Focusing on the Major Issue Related to Weight Loss

My Plan is Not Really My Plan --  It's the Body's Plan

Yes, that's right, it's the BODY'S PLAN. Since weight loss is dictated by one thing and one thing only, and it's been that way since day one, this is pretty simple to do. I just gathered all of the information needed about HOW to apply it that was spread all over the place.

This isn't marketing, this isn't another IDEA or BELIEF system, it's the SCIENCE of weight control.

This is the first time ever that everything you need to know about weight loss has been compiled in one place. It took decades to gather and analyze the thousands of research papers that've been published over the years.

I also had to overcome all the marketing and false ideas to arrive at the needed conclusions.

Make no mistake, this is a competitive arena and big bucks are thrown at weight loss. If I didn't think I had something unique, something that no one had ever done before, I wouldn't have entered this brutally difficult market. I can't play with the big boys.

Free yourself and make the small investment in my books, they're a complete source of information on weight loss and control, diet information for health and sports performance, training, and anti-aging.

Ultimate Diet Secrets lite teaches you HOW weight loss works.